How to Start a Business
/Hey Love,
I’m not usually one to burst your bliss-filled bubble, but it’s time to get real about money. The continued economic news does not paint the prettiest picture for our immediate financial future. That means now, more than ever, is the perfect time to take money matters into your own hands and start a small business or side-hustle.
Based on the current market, here are three elements to focus on for your new business idea and marketing messages:
Save Customers Money: When people are feeling the financial strain, being a money-saving or money-making resource is a win-win. How does your product or service benefit their wallet? Consider ways to create extra value for clients (and repeating business for you) through subscription options or frequent buyer rewards.
Solve a Problem: When we are feeling uncertainty in one area of life, we often look for relief in others, which means getting problems off our plate. How does your business make customers' lives easier? If you are able to help people save time and reduce stress, you can quickly become a valuable and necessary resource.
Bring Joy and Lift Spirits: When money worries become overwhelming, people look for any outside opportunity to feel optimistic. How can your business help make people smile, feel more hopeful, have a fun respite from the seriousness of life, if only for a few moments? Don’t underestimate the value of being a beacon of light during darker times.
If you aren’t sure how to get started, I have the perfect free resource for you! My new Launch Guide will take you through 10 key elements that you need to start any small business. These foundational basics are broken down into ten manageable steps to take you from idea to launch, in as little as ten days time.
Please share this email with any friends or family who’ve talked about creating their own thing, so they too can access the free Launch Guide. Don’t leave your financial future up to economic uncertainty. You’ve got the power to create your own money story and I'm here to help you!
To our abundance,
Lauren