How to Determine if your Small Business Idea is Viable

Hey Love,

Have you been thinking about starting a new business, but aren't sure if your idea is the "right one"? Congrats! You are in the exact place you need to be!

Here are three questions to ask yourself so you can start your business journey strong:

Does it provide a solution to a problem that needs solving?

Your business has to fill a need or want enough to get people to spend money on it. Make sure you get clear on the challenges your perspective clients are experiencing so you can feel confident addressing them.

Can you reach your target client or customer with relative ease?
Understanding who your ideal clients are and how to reach them is crucial, while keeping your budget, time and energy resources in mind. This will help you meet your audience with the right message, at the right place along their journey.

Are you truly excited by the idea?
Passion is the #1 thing to keep you going through the ups and downs. If you are only lukewarm about your idea or offering, continue exploring other possibilities until you find one that consistently lights you up.

Not sure how to answer these questions? Just ask me! I can help you get clarity at any part of the process. And don't worry if your answer(s) end up being NO; that's all part of the process in launching a new venture. Every aspiring entrepreneur will learn to pivot, change, retool many, many times on the way to success. Remember there is no failure, it's all just information to get you closer to your goals. And while the entrepreneur journey is not always easy, it is soul-fulfilling in a way that's hard to even put into words.

If you are feeling inspired to create a business that combines your passion and purpose, feels aligned and impactful, then check out my new offer, booking now for January sessions only. The Entrepreneur Energy Assessment + Activated 2022 Planning Session is the ultimate Part Woo - Part Work package to help any current or aspiring small business owner start the new year with the clarity, confidence and cohesive plan they need, but without all the hustle and grind.

To stepping into the business of you dreams,
Lauren