Determine your USP (unique selling proposition) and Finding your Value

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“There are no new ideas. There are only new ways of making them felt. “
Audre Lorde


If you are wondering if what you have to offer is special, look around at the thousands of doctors and lawyers (no offense, love you all!). Do you think they question whether what they offer is unique? They have found something they enjoy and are good at, knowing that since they are unique individuals, they will have distinct practices, attract a specific group of clients/patients and create their own brand.

By doing some deep self-exploration, you can begin to better understand yourunique positioning. Here are some writing exercises to help you tap into the value of your story:

  • Start with a list of all the work-related things you’ve done: job experience, classes, certifications, freelance projects, etc.

  • Now expand that list to all your out-of-office accomplishments: volunteering, major home-life endeavors, all-star help you’ve given friends, family, colleagues.

  • Write down any challenges you’ve experienced, life transitions or other obstacles you’ve overcome.

  • Think about limiting beliefs and/or fears that used to hold you back and blocks you’ve moved past, exploring what helped enable that massive changes.

  • When you think about all that you’ve experienced, which stand out as the most transformative or make you feel the most proud and confident?

As I’m sure you will quickly see, no one else has your unique magic formula of innate talents, interests and life experience. You aren’t exactly like anyone else and you don’t need to follow any pre-laid path.Your voice matters.We need your new take on the problem you are trying to solve.

Remember, for you, work is more than work; it’s how you express yourself, how you are meant to shine your light. I also know it can be overwhelming to start a new business, side hustle or passion project. And that’s why I created a new guide, specifically foraspiring solopreneurs.Getting Started: The Clarity Workbookis an incredible tool in helping you get the clarity you need on the what, why, who and how of your potential start-up, so you can keep moving towards the worklife of your dreams. It’savailable nowat the intro price of just $11!

To sharing your unique light,
Lauren